Posts in creative process
Photoshoot Prep for Rockstars

As a photographer, I might be a bit biased but photos are a very very important part of your brand.

Branding is all about consistency, right? You know that you use the same fonts for your branding and the same colors and the same design elements but are you making sure that your imagery is consistent?

It needs an on-brand vibe.

Go look at your favorite brand's Instagram feeds. I'll bet they have the same feel - similar colors, lighting, and props. That's what you want!

There are a few different ways to get beautiful imagery.

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How to Create and Work With Inspiration Boards [+A freebie]

Inspiration boards are pretty much my favorite thing. I think they are vital to the creative process, highly beneficial when working with clients, and the perfect way to organize your brain. I use them when starting any new project. A photo shoot, a new product line, a logo design... anything! But I didn't always use them before starting a big project. And I wish I had! Think of all the time wasted without a clear vision of where I was headed with a particular project!

This post is meant to help you love inspiration boards like I do. They are fabulous, time saving, sanity savers. And they aren't just for designers. 

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To Watermark or Not To Watermark...

There are so many articles out there about watermarking and they generally fall into two categories:

1. AHHHH. WATERMARK EVERYTHING. THEY ARE COMING. TO. STEAL. EVERYTIIIIIIIIING!!!!! IF YOU DON'T WATERMARK YOU WILL DIE. 

2. meh. don't bother. what's the point? if they steal it, they steal it. 

I fall somewhere in the middle. So I offer up this article to give you as much info on both sides as I can, so that you can make the best decision for you and your business. 

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Your Portfolio is a Living Thing

It's allllllive!!!

Your portfolio is a living thing. It grows. It changes. And you need to feed and nurture it. 

I have updated my portfolio at least 1,000 times since I became an artist. (Okay not that many. That's about 100 times a year. And that is a bit excessive). It is good practice to update at least once a year. But portfolios are stressful and nerve-wracking. So much goes into them. So much can ride on them... Oh hell, I am not helping... Let me redeem myself by offering some pointers on how to keep your portfolio up to date and fresh. 

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3 Mistakes Photographers Make [that can hold you back]

You guys, I have been thinking a lot about mistakes. I have made a few in my career and sometimes I can't help but ruminate on them.  I made a boo boo that hurt my own business a couple of months ago. (I'll tell you about later in this post). 

But the one upside to mistakes is that we can learn from them. Here are the top three mistakes I see photographers make and some advice from someone who has experienced it all. 

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